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“ABEOKUTA” – THE MAZELLE PRE SPRING/SUMMER 2018 COLLECTION

“ABEOKUTA” – THE MAZELLE PRE SPRING/SUMMER 2018 COLLECTION

Mazelle Studio, formerly known as Mademoiselle Aglaia, recently unveiled their pre Spring/Summer collection titled Abeokuta.

With pieces made from Ankara, Adire & Aso-Oke, the Abeokuta collection takes its inspiration from ancient Abeokuta with a modern twist on local classic textiles.

Mariam Afolabi, creative director of Mazelle Fashion Brand and Studio and maritime lawyer had this to say about Abeokuta.

“Our interpretation of the spirit of the Abeokuta woman is colorful and vivacious. We want to celebrate her through our pieces.”

Digging a little bit into the fashion brand itself – Mazelle has under it a fashion boutique called Style Loft Box. Style Loft Box is a fashion, beauty and lifestyle mall, is a mini-mall that is creative and innovatively constructed with containers.

Style Loft Box was recently lauched in Ikoyi, and according to Mariam Afolabi the mini-mall was set up to give people a new concept that has not been seen before in Nigeria’s fashion industry.

“It is a fashion brand, formerly Mademoiselle Aglaia, but we decided to rebrand the label name to Mazelle. We do ready-to-wear, bridal wears, and day and night wears.

I wanted something new, a concept that people have not seen in Lagos, that was why I travelled to Dubai and I saw container innovation like this called the box spa, made up of shipping containers and I felt that we needed this concept in Nigeria. So we came up with this concept and decided to set this store in Lagos.

It is made up of unused shipping containers that were not being used, and we stacked them up together which make you feel like you are going into a normal store.”

The launch had celebrities like Ramsey Noah, Desmond Elliot, Iyabo Ojo, Femi Adebayo, Ozzy Agu, Emmanuel Ikebese, Sound Sultan, Annie Idibia, and the General Manager of Cargo Skyway Aviation, Boma Ukwunna, in attendance among others.

Back to pre Spring/Summer collection, these Abeokuta-inspired pieces can be purchased at the Style Loft Box.

See the beautiful pieces below, Adire-Ankara-Aso-Oke combo have never looked so tasteful!

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Credits
Brand: Mazelle Studio | @mazelle.studio
Model: Frances
Styling: Mariam Afolabi for @Mazelle.Studio
Hair: The Beauty Loft | @thebeautyloftlagos
Makeup: Tolani | @artisrybytolani
Photography: Studio Fresco | @studiofresco

About The Author

Deji Okufi

Whenever Deji Okufi is not spending all his time scouting for new models or researching the modelling and fashion industry, he's researching ways he can deliver better content for his readers. In an attempt to control his obsession for perfectionism he also studies Digital Marketing.

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