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On January 18, 2017, was born as a promising presence in the world wide web. However, she struggled to find a sufficient purpose for herself in the vast space of the internet. Over time and an increased growth and presence, she has learned what Nigerians, Africans and the whole world needs.


The Purpose And Goal’s goal is to become a trusted source of modelling and fashion news, criticism/reviews and career advice with a monthly readership of more than 2.5 million. We target her to grow to be one of the most influential voices covering the modelling and fashion industries, will be an agenda-setter for the industry as well as influential fashion-focused consumers.


The Founder of was founded by Deji Okufi, he is an ex-model that resides in Lagos, Nigeria and has been involved with the modelling Industry and by extension, the fashion industry for seven years now.

When he’s not writing content for, he is either scouting and training models, learning digital marketing or working on some projects he has lined up.

Deji Okufi

Whenever Deji Okufi is not spending all his time scouting for new models or researching the modelling and fashion industry, he's researching ways he can deliver better content for his readers. In an attempt to control his obsession for perfectionism he also studies Digital Marketing.

F And F Fashion

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