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Your Go-to Resource for Everything Modelling and Fashion.

Hello, I am Deji Okufi, I live in Lagos, Nigeria. I am an ex-model and I have been involved with the modelling Industry for seven years now. As an ex-model, I have experienced various aspects of the industry first hand (I am no expert yet though).

The F and F Fashion initiative came about as a result of my discontent with the Nigerian modelling industry. I have experienced how difficult the industry can be without any guidance, especially for the amateurs (I have also seen some professionals struggle). So I decided to research the industry and post my findings on this blog.

My goal is to contribute immensely to the African Modelling industry and Fashion industry at large by helping as many people as possible achieve their own goals/dreams in the industry.


How Can I Help You?

Well, because this blog is all about showing others the results of my research, reviews and analysis that I have worked on.

While I will be making a living with this blog, I will only ever recommend ideas, products, etc. that I have researched, analysed, used and seen other people try (and it worked for them) that I think will work for you too.

I sincerely believe that assisting other people is a good way of living my life meaningfully. I will always try to respond to every comment and Tweet that I get. My goal is to develop friendships with as many of my readers as possible.


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Deji Okufi

Whenever Deji Okufi is not spending all his time scouting for new models or researching the modelling and fashion industry, he's researching ways he can deliver better content for his readers. In an attempt to control his obsession for perfectionism he also studies Digital Marketing.

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