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Models, The New Power Social Influencers

Models, The New Power Social Influencers

Social influencers are getting more and more popular around the world. Not only are they just getting more popular but they are also becoming even more influential.  These days Influencer Marketing is such a big deal because of how authoritative these social influencers have become. What am I talking about and how does this have to do with anything? You may be asking. Well, Models are also social influencers.

Models,  The New Social Influencers

These days models have made use of various platforms to extend their influence lo and behold to the far corners of the world. More evidently on Instagram than on other platforms. Make no mistake though, they are no slouch on YouTube, Twitter and what not. Just that Instagram has become the most popular and successful platforms for these modes.

Some of these models made the list for the top 10 highest earners on Instagram.

Cara Delevingne


My @glamourmag cover : 📸 @patrickdemarchelier : styling @jilliandavison : hair @ward_hair : makeup @lisaeldridgemakeup

A post shared by Cara Delevingne (@caradelevingne) on

Just like any model today, Cara Delevingene posts Instagram feeds featuring her several modeling gigs. Cara is not just any model, but a successful supermodel, she has walked on countless major runways.

Cara Delevingne made it to number 8 on the top 10 earners on the Instagram list with 40.4m followers. She earns $150,000 per post (OMG).

Gigi Hadid

GIRLS IN SUITS @voguemagazine August @inezandvinoodh @tonnegood

A post shared by Gigi Hadid (@gigihadid) on

Gigi’s Instagram is buzzing with her campaigns for the many brands she has worked with. I mean who won’t want to leverage this much influence.

Gigi made the list of the top ten earners at number 9, with as many as 35.1 million followers. She earns $120,000 per post. She averages 1.6 million likes per post, talk about being influential!

Liu Wen



A post shared by Liu Wen (刘雯) (@liuwenlw) on

It’s safe to say that Liu is a selfie addict. Her Instagram feeds are constantly filled with her lifestyle, a lot of selfies (okay, I already mentioned that) and behind the scenes pictures. But Wen is not just any model: she is China’s most successful supermodel, a runway fixture, the face of countless major advertising campaigns and Estée Lauder’s first-ever Asian global spokesmodel, with a direct connection to over 2.9 million followers on Instagram alone.

Jourdan Dunn


Blue Stripes n Ting 💙🖤

A post shared by Jourdan Dunn (@jourdandunn) on

My eyes were blinded by the shining radiance of Jourdan Dunn’s IG account (okay just kidding, but she sure is fine). Her Instagram is filled with so much positive energy, She is directly connected to about 2.1 million followers.

The list of social influencers who are models goes on and on. The point is models are changing the game and brands know this and they consistently use them to run their campaigns. Because of this sponsored ads on Instagram has now grown to about a third of all posts. Models are consistently being used worldwide. However, how are our Nigerian Models faring as influencers? To be honest, not so much.

As usual, Africa is taking her time to catch up to the rest of the world. It’s only the likes of Agbani Darego and Oluchi that can exert so much influence. However, I believe we’re getting there with the likes of Mayowa Nicholas and co.

About The Author

Deji Okufi

Whenever Deji Okufi is not spending all his time scouting for new models or researching the modelling and fashion industry, he's researching ways he can deliver better content for his readers. In an attempt to control his obsession for perfectionism he also studies Digital Marketing.

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